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Zee CINEMA entertains movie lovers, primarily South Asians, with the collection of movies & movie related programs, with a schedule that suits their lifestyle and appeals to them to watch. This channel also provides entertainment, enrichment, and excitement, through on-air promotion, contests, on-ground events, celebrity meets, social media activities & our brand merchandise We deliver Movies. Masti. Magic 24 Hour Movie Channel Fresh programming: Business Of Bollywood, Bollywood Life, A To Z of Bollywood, Bollywood Cut, Taste Buds, Bollywood Families, etc. Brown Buzz (Bollywood News) Songs Fillers, Making of Movies, Trivia